In the last article, I showed you how to increase the value of your PDF ebook by adding valuable elements like a table of contents and list of resources. Today, we?ll take your PDF e-books to the next level, adding even more value to improve sales and customer satisfaction, while minimizing returns.

First, make sure that you use 12-point text (Times New Roman is the best choice for large sections of text). Make all pictures and graphics large, so they are easy to read. That?s a valuable service to your readers, one that also adds bulk to your book. Make your information interesting and entertaining by adding graphics, comics, and more. This is an important consideration when designing or developing information products.

?Johnson boxes? are those little boxes which include an important point, separated from the rest of the text for added emphasis. Add them every two or three pages ? that will add meat to your document, while cluing your reader in to the important points you are presenting.

Use your e-book to tell the readers about other products you offer. One of the biggest reasons to publish an ebook is to inform your audience about what you have to offer. Add a list of products, complete with clickable links, so your readers can find those products. Three-dimensional cover shots will add visual interest, bulk up your content, and increase sales. It?s easy to do ? if you can?t do it, find someone who can.

Readers like cheat sheets and checklists, especially for technical subjects. If you are teaching them HOW to do something, and that task has more than two or three steps, you should create a checklist or cheat sheet, one that is a quick and easy reference. Remember, readers will read the text for the full list of instructions, so your checklist only needs to be a point-form summary of how to complete a task ? converting a file into a PDF ebook; top ten interview tips; setting up your new software; home buyer?s checklist of things not to forget when inspecting a potential new home. All these topics and more can make an effective checklist or cheat sheet. And the best part? Readers LOVE them!

You can even provide sample forms, contracts, spread sheets, etc. for your customers. Why make them re-invent the wheel? Think about this when writing a ebook.

By following these few simple tips, you can beef up your ebook and provide great value to your readers. People are willing to pay more for a good value, and your great new e-book will sell more because of word-of-mouth advertising. It?s a win-win situation for you and your audience!

Technorati Tags: Make Money Online